We call our range of recipes ‘proper food’ because that is what our food looks and smells like. We make each recipe with wholesome, natural ingredients packed full of natural nourishment to keep your dog or cat in peak condition as well as build a strong immune system to fight disease.
Our products are unique in the world – we are the first company to produce and launch grain-free and meal-free foods. We only ever use 100% fresh meat in our recipes – no processed meat meals.
We are passionate about what we do and believe that a natural diet, full of real meat, vegetables and fruits will support your pet's health.
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